About Jo-Sef

Nine years ago, after endless sleepless nights, and months of agonizing and fruitless doctor visits, our son was diagnosed with gluten intolerance, otherwise known as celiac disease. Our initial reaction to this diagnosis was relief. At least, (we thought) the solution is simple: all we’d have to do to see our son improve is keep him on a gluten-free diet. But as soon as we were ready to start, reality hit us. What would our son eat? Who would help us?

We found the answer within our hearts and in our own kitchen. We researched, experimented, tested and tasted until we found the right recipes for every food our son would be missing in a regular diet. He took snacks to school, ate delicious sandwiches for lunch and even enjoyed pizza parties. Slowly friends and neighbors started asking about our new “bakery” and as word got around we were inundated with calls for recipes and requests to accept orders for those unable to bake. Friends who had children who were allergic to dairy or eggs were also thrilled to have another address where they could find foods their children could enjoy and share. The immediate and enthusiastic response to our efforts was evidence of the tremendous demand for gluten-free products and encouraged us to continue in our mission. The rest of our history is…history.

Today, our son is doing remarkably well, and our attempt to help him avoid gluten has turned into something much larger than we could have ever envisioned. We have reached out and helped thousands of people with our high quality alternatives to the standard gluten loaded fare.
In addition to being gluten free, all JoSef products are egg free, cholesterol free, lactose free, peanut free, additive free, and preservative free. And they’re kosher too!

Did we mention taste? Our reputation for the tastiest, freshest, and healthiest gluten-free baked goods available on the market is hard earned and well-deserved. Everything we sell is baked with our son in mind; he deserves the very best, and so do you!